Black Eyed Peas singer Fergie has become the new face of beauty brand Wet ‘n’ Wild.
(BANG)
Fergie has become the new face of Wet ‘n’ Wild.
The Black Eyed Peas singer is the beauty brand’s first celebrity spokeswoman and she says it feels right because she has links to the Markwins Beauty Products Inc.-owned company.
She told WWD: ”For me, this is really no risk whatsoever; it has permanently been a part of my life, so it is natural to me. I like to dive into things that place of protection’t been done before. That keeps me stimulated. If not, life is dull.
”In Hacienda Heights, there were a lot of gorgeous chola girls. They wore Wet ‘n’ Wild. I would watch them place on their eyeliners and lip liners at school. The huge thing for the eyeliners was to heat them up and place on the black eyeliners charming. They would also line their lips with dark lip liner….Their faces were like palettes. I would try to emulate them. Eric Chen, who is the [Markwins] owner, was like 30 seconds to a minute away from me growing up. He saw girls like me stocking up on those lip liners and eyeliners.”
Fergie also says she agreed to work with the brand because their products are affordable yet subdue excellent quality.
She said: ”I like a touch accessible, a touch that my fans can afford. It feels excellent to be a partner with brands my fans can afford because they have helped me get to everywhere I am today. All the brands that I am partnering with my fans can afford.”
(C) BANG Media International
Read more in our Fashion and Fashion Alerts channels